Hershey’s Subtle, But Bold, Statement

As the Easter season came and went, there were many changes to the area in which I live, specifically with businesses and the messages that are displayed on their signs. For many of the businesses in my area, Christianity is a common theme.

Many of the owners subscribe to some sort of Christian worldview and proclaim Christ on their LCD boards or the simple block letter boards.

On many of their signs, one would see phrases like “He is Risen!” or “Because He lives” or similar phrases.

It is heartening for me to see this, because in my usual hometown, it is not common for local businesses to make such proclamations on their publicly viewed signs. Usually it is something subtle, like a cross on their wall or a verse or set of verses around their establishment.

However, as Spring and the Easter season approached my area, the town of Hershey, PA made a bold statement with their billboards and even the small flags that hang from their street lights along Main Street in Hershey.

Here are two photos of two separate billboards going into and out of the city limits of Hershey, PA. (Sorry about the quality. They were taken from a moving car.)

At first glance, they seem basic enough. Two signs, one welcoming people to Hershey, the other thanking people for visiting.

Typical Hershey characters, the original chocolate bar and Reese’s Peanut Butter Cups. And the aptly named Kissing Tower.

Nothing unusual, right?

Well, I don’t know about you, but my brain registered something else in these billboards.

Maybe it’s just because my brain and spirit are a little more attuned to this sort of thing, but I wonder:

Do you see what I see?

Look closely at the Kissing Tower:

image1 (2)

It’s disproportionate, isn’t it?

At least, disproportionate to how the actual Kissing Tower actually appears.

kissing tower

The “cross piece” for the Kissing Tower in the billboards stretches wider than the same part for the actual Kissing Tower.

Do you see it?

It’s a cross.

The Kissing Tower in the boards is the Cross of Christ.

image2 (2)


Maybe I’m over-analyzing this, but maybe I’m not.

Milton Hershey was a Christian, and much of his work revolved around his commitment to his Christian lifestyle.

Maybe, just maybe, Hershey did it this way to remind people of their faith-based roots, maybe even as a sort of subtle call to return to those very same roots.

Or maybe I’m just crazy.

Whatever the reason, I for one am amazed and grateful that a popular town like Hershey, PA would be bold enough to make this statement, however subtle it actually is.

So, to all of you reading this, who live a life dedicated to Christ, be like Hershey. Be bold about your faith and don’t let anyone dim your light.

Until next time, keep the faith.

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